Explaining Mobile Commerce Usage Intention Based on Technology Acceptance Models in a Developing Market Context
نویسندگان
چکیده
منابع مشابه
A Study of Behavioral Intention for Mobile Commerce Using Technology Acceptance Model
Davis’s Technology Acceptance Model (TAM) suggests that perceived ease of use and perceived usefulness can predict user behavior and acceptance when using information technology. In this study we use it as a tool for evaluating the acceptance and usage for mobile commerce by employing data collected from 205 students selected proportionally from nine universities located at Taipei City. The res...
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Mobile commerce (m-commerce) has witnessed significant growth in the last few years. As every business is aspiring to boost their online sales and get a bigger share of the mobile commerce market, the question that needs examination is “what are the factors influencing the usage of mobile commerce”? A preliminary review of the literature shows that although there are numerous studies relating t...
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Gains promised by the introduction of e-commerce back-office systems are not easily realized due to poor technology acceptance, especially in developing countries. This study aims to analyze factors which affect information technology acceptance in developing countries. A research model based on TAM is proposed, and it is empirically tested for the hypotheses of factors which affect the accepta...
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ژورنال
عنوان ژورنال: Tržište
سال: 2021
ISSN: ['0353-4790', '1849-1383']
DOI: https://doi.org/10.22598/mt/2021.33.1.25